13 B2B Ecommerce Software Every Business Should Consider

In 2024, B2B ecommerce is expected to surpass $2 trillion. As the market grows, so do the demands of B2B buyers, who need more than just a typical shopping experience. They require flexible payment options, custom pricing, and tailored buying journeys that match their unique expectations. Many B2B ecommerce software is stepping up to address these needs, offering seamless integration with ERP and CRM systems, scalable platforms, and tools that simplify processes like quoting and contract management, to name a few. 

In this blog, we’ll explore 13 B2B ecommerce software solutions, highlighting their ideal use cases and key features, to help businesses scale growth, streamline operations, and enhance the buyer experience.

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Quick Overview: Features to Look for in a B2B ecommerce Software

When selecting B2B eCommerce software, different businesses have unique needs, but there are key features that are essential for all:

• Customizable buyer experience. Ability to tailor the buying journey with features like branded portals, pricing tiers, and personalized catalogs.
• Flexible payment options. Support for multiple payment methods, including credit cards, ACH, and pay by invoice with net terms.
• Robust integration capabilities. Seamless integration with ERP, CRM, and accounting systems to streamline operations and manage data efficiently.
• Omnichannel functionality. Ensures a consistent experience across various platforms, from online stores to mobile and in-person channels.
• Scalability. Software that can grow with your business, handling more users, products, and transactions as needed.
• Advanced pricing models. Supports complex pricing strategies like volume discounts, customer-specific pricing, and recurring subscriptions.
• Security and compliance. Meets industry security standards and compliance requirements, especially for handling sensitive payment data and customer information.
• Comprehensive analytics and reporting. Provides insights into customer behavior, sales performance, and product trends to inform business decisions.
• Self-service capabilities. Allows buyers to manage their accounts, view past orders, and handle reordering without needing direct sales support.
• Mobile responsiveness. Ensures that buyers can easily place orders and manage their accounts via smartphones and tablets.

These features are crucial to support the complexity and scale required in the B2B eCommerce space.

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13 Best B2B Ecommerce Software

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Enterprise-Level Platforms

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1. BigCommerce B2B

BigCommerce is an open SaaS and composable ecommerce software that helps businesses of all sizes grow online. It offers an enterprise-level, cloud-based solution that features flexibility and scalability without the need for heavy development resources. Thousands of B2C and B2B companies in over 150 countries, including brands like Burrow, Harvey Nichols, and King Arthur Baking, use BigCommerce.

• Ideal use case: Growing B2B companies looking for a plug-and-play solution with strong SEO capabilities and extensive integrations.
• Key features: Custom quoting, tiered pricing, quick order functionality, account management tools, and seamless CRM/ERP integration to enhance customer experience, streamline operations, and scale with businesses of any size.

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2. Adobe Commerce, formerly Magento

Adobe Commerce is an enterprise solution designed to power ecommerce experiences for both consumers and B2B buyers globally. With billions in annual transactions processed, it supports some of the world’s largest retailers and manufacturers. Adobe’s focus is on experience-led growth, enabling businesses to create personalized experiences at scale. It also leverages data to personalize touchpoints and seamlessly integrates with third-party systems, helping companies launch features faster and reduce integration costs.

• Ideal use case: Large enterprises with unique and complex requirements that require a tailored solution.
• Key features: Customizable shopping experiences, AI-powered insights through Adobe Sensei, and global selling support with multi-language, currency, and tax features, enabling businesses to deliver personalized, efficient, and scalable online shopping experiences.

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3. Salesforce Commerce Cloud

Salesforce Commerce Cloud is a cloud-based platform that helps businesses create ecommerce sites with automation and seamless shopping experiences. As part of the Salesforce ecosystem, it integrates deeply with CRM and Customer 360, giving businesses a full view of their customers. It also uses Salesforce Einstein AI to turn sales data into insights. With support for headless commerce, design teams can easily update the site without disrupting operations, making it ideal for B2C, B2B, and D2C companies.

• Ideal use case: Large enterprises seeking deep integration with Salesforce CRM to personalize buyer journeys and manage complex sales processes.
• Key features: AI-driven personalization, multi-channel selling, and built-in CRM. For B2B specifically, it offers features like rapid reordering, contract pricing, and customer-specific catalogs.

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4. SAP Commerce Cloud

SAP Commerce B2B Commerce Module offers a flexible multi-channel solution for B2B businesses, supporting multiple models and markets on one platform. It combines standard SAP features with B2B-specific tools, automating sales tasks and providing self-service options to reduce costs. The module also helps businesses manage customer organizations efficiently.

• Ideal use case: Large enterprises needing an end-to-end solution for managing product catalogs, orders, and supply chains.
• Key features: B2B-specific checkout, quote requests, catalog and pricing customization, self-service account management, and sales organization management, all integrated with the Backoffice Administration Cockpit for seamless ecommerce and backend operations.

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5. Oracle NetSuite SuiteCommerce

NetSuite’s SuiteCommerce helps B2B and B2C merchants deliver engaging online experiences. It’s a mobile-optimized, feature-rich cloud platform that drives traffic, converts shoppers, and boosts revenue. SuiteCommerce integrates with NetSuite’s core systems, providing a unified view of customer, order, and inventory data for real-time visibility and personalized, cross-channel experiences.

• Ideal use case: Large enterprises requiring a single system for managing commerce, accounting, and operations seamlessly.
• Key features: Unified back-end management, advanced inventory control, and real-time financial insights. B2B features include online quote requests, account management, and invoice payments, while delivering an intuitive, B2C-like shopping experience that maximizes efficiency for business buyers.

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Mid-Market Platforms

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6. Shopify Plus

Shopify Plus is a complete platform designed for scaling businesses. It offers the power, flexibility, and customization needed for high-growth companies managing large sales volumes. As a scalable SaaS platform, Shopify Plus helps automate operations, streamline workflows, and expand into new markets. 

• Ideal use case: Businesses transitioning from B2C to B2B or handling both models simultaneously.

• Key features: Flexible storefront, easy-to-manage customer segmentation, customizable checkout options for different buyer types, unlimited staff accounts, multi-currency and multi-language support, advanced API integrations, built-in security, and scalability.

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7. OroCommerce

OroCommerce is a B2B commerce platform built for manufacturers, wholesalers, and distributors, offering tailored solutions like RFQ and CPQ for complex sales. With low-code workflow automation and an integrated CRM, it streamlines operations for B2B, B2C, and B2B2X models. OroCommerce enables businesses to scale quickly, offering faster time-to-market as a single-license, single-tenant SaaS platform.

• Ideal use case: Manufacturers and distributors that need to manage intricate pricing structures and volume-based discounts.
• Key features: Corporate account management, custom price books, buyer-specific catalogs, CPQ support, multiple purchasing roles, and custom workflows.

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8. Sitecore OrderCloud

OrderCloud is a cloud-based, API-first, headless ecommerce platform for B2B, B2C, and B2X, offering limitless customizations and growth opportunities. It's perfect for complex businesses needing more than just a shopping cart, supporting diverse buyer types and selling strategies. OrderCloud allows businesses to modernize and manage commerce across multiple experiences, tailored to their unique needs.

• Ideal use case: Businesses needing flexible and scalable headless commerce architecture with extensive customization options.
• Key features: API-first approach, flexible catalog management, real-time integration capabilities, customizable marketplaces, complex buyer setups, supplier management, personalized shopping, tiered approval rules, advanced payment methods, and fulfillment automation.

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9. Commerce Vision

Designed for manufacturers and wholesalers, Commerce Vision delivers a comprehensive B2B ecommerce software packed with must-have features to optimize digital sales channels, ensuring businesses make the right choice the first time.

• Ideal use case: Mid-to-large wholesalers seeking a platform that can handle complex orders, pricing structures, and dealer management.
• Key features: Seamless ERP integration, custom catalogs, and personalized workflows, with an easy-to-manage no-code CMS, PunchOut support, scalable hosting, and built-in B2B and B2C features for managing complex business processes like order approvals, shipping, and quoting.

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10. Cloudfy

Cloudfy is a B2B ecommerce platform supporting manufacturers, distributors, and service businesses worldwide. It runs on a single cloud platform, enabling online trading while fully integrating orders, pricing, product, and stock data with ERP, warehouse, and accounting systems.

• Ideal use case: Businesses needing a quick-to-launch, scalable platform with seamless ERP and accounting system integration.
• Key features: Cloud-native infrastructure, pre-built integrations with leading business systems, e-procurement tools, mobile ordering apps, and support for multi-language and multi-currency transactions, all out-of-the-box for quick and seamless setup.

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SMB Platforms

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11. OpenCart

OpenCart is a flexible open-source platform that provides control over customization with minimal cost, making it ideal for businesses needing a budget-friendly solution. It enables businesses to manage multiple stores from one backend. Quick setup, customizable templates, and a professional storefront allow businesses to start accepting orders right away.

• Ideal use case: Small to mid-sized businesses looking for an affordable yet customizable platform without being tied to proprietary solutions.
• Key features: Extensive customization, multi-store functionality, and a mobile-friendly admin area for managing products, orders, and sales, detailed reports, marketing tools, and access to over 14,000 extensions for enhanced functionality.

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12. Pepperi

Pepperi helps consumer goods manufacturers, distributors, and wholesalers boost sales, streamline processes, and speed up operations. It combines B2B ecommerce, sales force automation, retail execution, and route accounting in one solution.

• Ideal use case: Businesses that require omnichannel solutions with a strong focus on sales force automation.
• Key features: Mobile-first sales platform, a mobile B2B app, online/offline order taking, in-store auditing, direct store delivery, and a no-code back-office with seamless ERP integration.

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13. PrestaShop

As an open-source platform, PrestaShop provides a highly customizable solution at a low cost, giving businesses control over their ecommerce store's design and functionality without high investment.

• Ideal use case: Small to mid-sized B2B companies looking for a flexible, scalable platform that allows for full customization and management of complex product catalogs, pricing, and customer experiences.
• Key features: Multi-language and multi-currency support, advanced inventory management, flexible pricing options, and integration with major payment gateways.

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The Importance of a Flexible and Comprehensive Payments Solution in B2B Ecommerce 

Regardless of the B2B ecommerce platform, having a versatile payment solution is essential. B2B buyers often expect payment options like net terms, allowing them to pay after a set period, such as 30 or 60 days, with no interest or late fees. This helps them manage cash flow, especially for big or frequent orders. Buyers also appreciate easy invoicing, integration with their financial systems, and options like ACH transfers or wire payments. Offering these choices at checkout not only boosts conversion rates and average order value but also helps build strong, long-term relationships with customers. It shows the company is a reliable, business-friendly partner.

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B2B Payments with Balance

Balance is a comprehensive, API-first payments platform designed for B2B merchants, marketplaces, and platforms. Seamlessly integrating with existing systems, it offers a fully automated solution for omni-channel payment acceptance, trade credit, and AR management. With merchant financing options and a 0 DSO guarantee, Balance enables businesses to scale efficiently, reduce complexity, and eliminate risk.

Balance combines merchant financing, AI-powered credit risk management, and end-to-end AR automation to help merchants deliver best-in-class payment experiences.

With Balance’s pre-built integrations, you can offer value without extensive in-house development, going live with minimal code to boost AOV, reduce DSO, and grow revenue. Plus, a seamless white-label payment experience tailored to your customers sets your brand apart and gives you a competitive edge.

No matter which ecommerce software you use, Balance helps you grow. 

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Conclusion

Today's B2B buyers have evolving demands shaped by their experiences in the B2C world and the complexities unique to B2B purchasing. They now expect seamless digital experiences, self-service options, customization, support for approval workflows, and more. Many B2B ecommerce software are adapting to meet these needs. However, no matter which platform a business chooses, having a robust payments solution is key. Balance’s payment solutions integrate with a wide range of ecommerce platforms, enabling businesses to streamline transactions, accelerate growth, and boost customer loyalty.